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Company News, New Products

CoverFX Expands Into Evine

Color brand launches exclusive configurations.

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By: Melissa Meisel

Evine Live Inc., a multiplatform video e-commerce company will debut Cover FX, a prestige beauty line acclaimed for its diverse, problem-solving assortment of makeup shades. The brand, which launches on Sept. 16 there, is touted to offer customers exclusive values.

Founded in 2000 and rooted in dermatology, Cover FX is a prestige line that offers one of the most ethnically diverse shade systems on the market, providing tone-to-tone makeup coverage for a broad spectrum of complexions. Revolutionary and made with ‘good-for-you’ ingredients, customers will appreciate the line for its superior color-matching capabilities and ability to deliver a smooth, flawless finish regardless of skin color, type or age. During the premiere, Evine will feature a number of exclusive configurations, including retail’s best value on Cover FX’s award-winning Custom Cover Drops.

 
 
 

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